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Samyang News
Samyang XP and AF Series Receive iF Design Awards 2017-02-09 |
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Samyang XP and AF Series Receive iF Design
Awards February
8th, 2017, Seoul, South Korea ? A global optics
brand Samyang Optics (http://www.samyanglensglobal.com) is proud to announce its
premium XP series and autofocus AF series have been awarded ‘iF Design Award
2017’. The
‘iF Design Award’ is one of the world’s most prestigious design competitions.
Recognised as a symbol of design excellence around the world, the Award
receives over 5,000 submissions from 70 countries each year. It has long become
a symbol for excellent form, for aesthetic quality, and for user-focused,
ergonomic and efficient design in all disciplines, by companies around the
world. Samyang XP series, 14mm
F2.4 and 85mm F1.2, and AF series, 14mm F2.8 and 50mm F1.4, have awarded not
only for aesthetics but also for profound consideration in creating highest
performance. “We take no compromise for the image quality. To create the best
performance, not only optical construction but also the design of the lens are
carefully calculated based on decades of meetings with photographers and
videographers,” says Haejin Lee, the head of Samyang Research Centre. Introduced in last
September, Samyang XP series is named after its motto ‘Excellence in
Performance’. It is company’s first premium lens line-up equipped with the
essence of world leading technology based on over 40 years of experience. The
XP series meets the future standard of imaging industry such as 50 megapixel
and 8K video resolution. The resolving power contains abundant light
information, allowing photographers the freedom in post-production to create
unique image of own. Also, the minimised aberration enhances the clarity of
image, creating more impressive image than your eyes can see. With a sleek yet
unprecedented design with flowing curves, this signature line-up is a
one-of-a-kind lens. Aluminium alloy metal is adopted for maximum durability and
the usability is maximized with considerate diameter in 93~95mm. The long-awaited Samyang’s autofocus
series ‘AF’ also conveys the value of minimal design and best optical performance.
Specifically designed to work in harmony with full frame mirrorless cameras, this
light-weight, compact and easy-to-use lens assists consumers to intuitively
create images they aspired. The flow of light is devised based on the
uniqueness of the distance from glass to sensor in mirrorless cameras and the
67mm filter diameter brings the maximum amount of light into the lens to express
the best work of light in photography. The 14mm F2.8 is the widest angle
available in the market and the F1.4 of 50mm and F2.8 of 14mm apertures are by
far the brightest of full frame mirrorless lenses, offering a beautiful bokeh
effect and the best quality images under various exposure conditions. In pursuit of image quality
itself, Samyang will continue to develop outstanding lenses in response to the
demands of professionals and will strive to become a ‘Total Imaging Solution’
optics brand. For more information,
please visit Samyang Optics website www.samyanglensglobal.com,
Facebook www.facebook.com/samyanglensglobal
and Instagram www.instagram.com/samyanglensglobal.
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